Big Box Catering

The Old State delivers on the Big Box brand experience.

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Introduction

Big Box Catering was founded on a simple principle: catered food should taste better than the cardboard box it's delivered in. The operators of two well-established Dallas restaurants combined forces to make that principle a reality, but they needed help bringing it to life.

The Old State was tapped to help create a brand and an online ordering system as well as help the startup gain momentum through a content, marketing, and social media strategy.

Visit the website: www.bigboxcatering.com

WHAT WE DID
Marketing Automation and Paid Media Strategy
  • 20 % image description Revenue Growth Month-Over-Month
  • 62 % image description return customers through marketing automation
  • 14 % image description Average click-through rate on Pay-per-click Ads
The Challenge

It started with a box.

Big Box came to us with a general concept for their online ordering system, the name Big Box, and the idea that the food would be delivered and presented to customers in a simple box. Our job was to take these concepts and devise a comprehensive brand package as well as an organizational strategy for the online ordering system and marketing rollout.

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THE SOLUTION

Telling the story from a strategic position.

The process of branding Big Box began with several strategy sessions where we worked with the client to understand their potential customers, their current sales goals, and their plans for the future. This allowed us to focus on a core group who we knew we needed to reach. Those strategy sessions drove the creative process and the design of the logo and packaging and would play a vital role in the creation of the marketing playbook and social media strategy.

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Creating the online ordering experience.

With the brand in place and the marketing efforts ready to go, we tackled the complex task of planning and designing the Big Box online ordering system. In other words, creating a simple, user-friendly interface that accomplished the very complex task of user-driven custom catering orders. Referencing the customer profiles we had identified in the strategy phase, we were able to plan and design a simple user interface that made ordering a snap.

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The Result

A comprehensive catering brand.

Our strategy-first approach with Big Box allowed us to not only create a unique branding system that perfectly represents who Big Box is, but also allowed us to pinpoint their customer base and market directly to potential customers who we know are searching for a solution like Big Box. The result was a beautiful brand and marketing message served to the exact right audience. And then that audience is served with delicious catered food from Big Box.

Let us tell your story.

We offer solutions that help individuals & companies all over the world deliver on every digital front, communicate their brand clearly, and take their business to the next level.

GET STARTED
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Evanston Bible Fellowship https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202149/5cc1bfefb8d2f03dc0b81b6c/EBF_hero.jpg
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Holmberg Productions https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202261/5cc1bfefb8d2f03dc0b81b6c/Holmberg-2.jpg
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Detail
Merit Card Solutions https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202267/5cc1bfefb8d2f03dc0b81b6c/merit-card.jpg
Ashley Bell Interiors https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202270/5cc1bfefb8d2f03dc0b81b6c/ashley-bell.jpg
Ceylon et Cie https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202582/5cc1bfefb8d2f03dc0b81b6c/ceylonetcie-list.jpg
Denise McGaha Interiors https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202272/5cc1bfefb8d2f03dc0b81b6c/Denise-McGaha.jpg
Emily Summers https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202272/5cc1bfefb8d2f03dc0b81b6c/emily-summers.jpg
Gloritas https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202275/5cc1bfefb8d2f03dc0b81b6c/Gloritas.jpg
Lloyd Lumpkins Architect https://res.cloudinary.com/govimg/image/upload/v1556202278/5cc1bfefb8d2f03dc0b81b6c/LloydLumpkins.webp
Paul Miller Custom Pools https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202281/5cc1bfefb8d2f03dc0b81b6c/paul-miller-pools.jpg
Phillips Forest Products https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202284/5cc1bfefb8d2f03dc0b81b6c/phillips-forest.jpg
PRDG Architecture https://res.cloudinary.com/govimg/image/upload/v1556202285/5cc1bfefb8d2f03dc0b81b6c/prdg.webp
Royal and Oak https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202172/5cc1bfefb8d2f03dc0b81b6c/RoyalOak-01.jpg
Conoco Phillips https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202289/5cc1bfefb8d2f03dc0b81b6c/conoco-phillips-4216513.jpg
Encore Land Services https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202290/5cc1bfefb8d2f03dc0b81b6c/encore-land-services.jpg
Evolution Fuels https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202292/5cc1bfefb8d2f03dc0b81b6c/evolution-fuels.jpg
Landbanc https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202293/5cc1bfefb8d2f03dc0b81b6c/landbanc.jpg
MCM Energy https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202493/5cc1bfefb8d2f03dc0b81b6c/mcm-energy.jpg
Comerica Center https://res.cloudinary.com/govimg/image/upload/v1556202373/5cc1bfefb8d2f03dc0b81b6c/Comerica.webp
Dallas Dynamite https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202374/5cc1bfefb8d2f03dc0b81b6c/dallas-dynamite.jpg
Draftease https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202375/5cc1bfefb8d2f03dc0b81b6c/draftease.jpg
Modulus Media Systems https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202377/5cc1bfefb8d2f03dc0b81b6c/modulus.png
Beard and Tackle https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202378/5cc1bfefb8d2f03dc0b81b6c/beard-and-tackle.jpg
Clotheshorse Anonymous https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202380/5cc1bfefb8d2f03dc0b81b6c/clotheshorse.jpg
Di Lucina https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202381/5cc1bfefb8d2f03dc0b81b6c/di-lucina.jpg
Double R https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202382/5cc1bfefb8d2f03dc0b81b6c/double-r.jpg
Escape Watches https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202383/5cc1bfefb8d2f03dc0b81b6c/escape-mens-watches-banner.jpg
Givejoy Goods https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202384/5cc1bfefb8d2f03dc0b81b6c/givejoy.jpg
Hazen & Co. https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202417/5cc1bfefb8d2f03dc0b81b6c/Hazen.png
Ask Food Bitch https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202492/5cc1bfefb8d2f03dc0b81b6c/ask-foodbitch.jpg
Chop Shop https://res.cloudinary.com/govimg/image/upload/v1556202495/5cc1bfefb8d2f03dc0b81b6c/chopshop.webp
Communion Cooperative https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202497/5cc1bfefb8d2f03dc0b81b6c/communion_coworking_oct2018_018.jpg
Cork https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202508/5cc1bfefb8d2f03dc0b81b6c/cork.jpg
Crunchy Rollers https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202511/5cc1bfefb8d2f03dc0b81b6c/crunchy-rollers.jpg
Dallas Grilled Cheese Co. https://res.cloudinary.com/govimg/image/upload/v1556202513/5cc1bfefb8d2f03dc0b81b6c/dallas-grilled-cheese.webp
Field To Meal https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202515/5cc1bfefb8d2f03dc0b81b6c/field-to-meal.jpg
Frankie V's Kitchen https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202517/5cc1bfefb8d2f03dc0b81b6c/frankie-vs.jpg
Liteful Foods https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202518/5cc1bfefb8d2f03dc0b81b6c/Liteful-Foods-Chicken-Pot-Pie-035_570x570.png
Mimi's Cafe https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202531/5cc1bfefb8d2f03dc0b81b6c/mimis.jpg
Naasto Indian Snackery https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202538/5cc1bfefb8d2f03dc0b81b6c/naasto.jpg
Poke Austin https://res.cloudinary.com/govimg/image/upload/v1556202539/5cc1bfefb8d2f03dc0b81b6c/poke-austin.webp
Raising Canes https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202540/5cc1bfefb8d2f03dc0b81b6c/raising-canes.jpg
Texas de Brazil https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202545/5cc1bfefb8d2f03dc0b81b6c/texas-de-brazil.jpg
Whisque https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202552/5cc1bfefb8d2f03dc0b81b6c/whisque.jpg
CTEH https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202553/5cc1bfefb8d2f03dc0b81b6c/CTEH.jpg
HealthtrackRX https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202558/5cc1bfefb8d2f03dc0b81b6c/healthtrack.jpg
Pharmastrong https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202559/5cc1bfefb8d2f03dc0b81b6c/pharmastrong.jpg
Star Orthopedics and Sports Medicine https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202561/5cc1bfefb8d2f03dc0b81b6c/star-ortho.jpg
Supply Logix https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202562/5cc1bfefb8d2f03dc0b81b6c/supply-logix.png
iWake https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202563/5cc1bfefb8d2f03dc0b81b6c/iwake.jpg
Mathes & Co. https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202564/5cc1bfefb8d2f03dc0b81b6c/mathes-and-co.jpg
Miles and Miles Outfitters https://res.cloudinary.com/govimg/image/upload/v1556202565/5cc1bfefb8d2f03dc0b81b6c/miles-and-miles.webp
Remo Hotel https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202568/5cc1bfefb8d2f03dc0b81b6c/remo.jpg
Stateside Mattress Company https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202569/5cc1bfefb8d2f03dc0b81b6c/stateside.jpg
The Stella Hotel https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202571/5cc1bfefb8d2f03dc0b81b6c/stella.jpg
Superior Fiber and Data https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202591/5cc1bfefb8d2f03dc0b81b6c/superior.jpg
Alert 360 https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202592/5cc1bfefb8d2f03dc0b81b6c/alert360.jpg
Ascending Designs https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202593/5cc1bfefb8d2f03dc0b81b6c/ascending.jpg
Clean & Green Carwash https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202595/5cc1bfefb8d2f03dc0b81b6c/clean-and-green.jpg
Common Desk https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202596/5cc1bfefb8d2f03dc0b81b6c/common-desk.png
Dixie Paper Company https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202601/5cc1bfefb8d2f03dc0b81b6c/dixie.jpg
Foster's Exteriors https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202602/5cc1bfefb8d2f03dc0b81b6c/Fosters.jpg
Marine One Acceptance https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202603/5cc1bfefb8d2f03dc0b81b6c/marine-one.jpg
Monitronics https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202605/5cc1bfefb8d2f03dc0b81b6c/monitronics.jpg
Smith Thompson Security
Strait Capital https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202616/5cc1bfefb8d2f03dc0b81b6c/Strait.jpg
Texas Tree Techs https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202628/5cc1bfefb8d2f03dc0b81b6c/texas-tree-techs.jpg
ViaTech Publishing https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202622/5cc1bfefb8d2f03dc0b81b6c/Viatech.jpg
Alamo Manhattan https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202621/5cc1bfefb8d2f03dc0b81b6c/Alamo.jpg
Castillo and Company https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202629/5cc1bfefb8d2f03dc0b81b6c/castillo.jpg
Chad Brown Residential https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202627/5cc1bfefb8d2f03dc0b81b6c/ChadBrown.jpg
Coats Homes https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202607/5cc1bfefb8d2f03dc0b81b6c/coats.jpg
Foremark Commercial Real Estate https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202619/5cc1bfefb8d2f03dc0b81b6c/Foremark.jpg
House No 9 https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202630/5cc1bfefb8d2f03dc0b81b6c/house-no9.jpg
Karns Commercial Real Estate https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202625/5cc1bfefb8d2f03dc0b81b6c/Karns.jpg
Lowery Property Advisors https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202613/5cc1bfefb8d2f03dc0b81b6c/Dallas.jpg
LRO Residential https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202618/5cc1bfefb8d2f03dc0b81b6c/LROResidential2.jpg
Lysthouse https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202611/5cc1bfefb8d2f03dc0b81b6c/RealEstate.jpg
MBL Title https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202614/5cc1bfefb8d2f03dc0b81b6c/MBLTitle.jpg
Mint Avenue Real Estate https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202609/5cc1bfefb8d2f03dc0b81b6c/MintAve.jpg
More Design + Build https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202608/5cc1bfefb8d2f03dc0b81b6c/Moredesignbuild.jpg
Moxiebridge https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202514/5cc1bfefb8d2f03dc0b81b6c/Moxie%20Bridge%2013.jpg
Olerio Homes https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202512/5cc1bfefb8d2f03dc0b81b6c/Olerio.jpg
Reserve Capital https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202510/5cc1bfefb8d2f03dc0b81b6c/reserve.jpg
The Yeatman Team https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202506/5cc1bfefb8d2f03dc0b81b6c/yeatman.jpg
Woods and Waters Outdoor Ministry https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202505/5cc1bfefb8d2f03dc0b81b6c/WoodsWaters.jpg
Southern Block and Slab https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202503/5cc1bfefb8d2f03dc0b81b6c/Southernblockslab.jpg
Basis Technologies https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202502/5cc1bfefb8d2f03dc0b81b6c/BasisTech.jpg
Digital Discovery https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202501/5cc1bfefb8d2f03dc0b81b6c/DigitalDiscovery.jpg
Epic.io https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202500/5cc1bfefb8d2f03dc0b81b6c/epicio.jpg
Futurian Systems https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1556202498/5cc1bfefb8d2f03dc0b81b6c/Futurian.jpg