A picture is worth a thousand words, those thousand words form a story. The human race has always loved stories. Even before we had written language we were sitting around the campfire telling stories late into the night, they were painted on cave walls, and woven into myths and legends we tell today. Today they are written in books, but there are also those who still paint, draw, sculpt, design, etc. to tell their stories. If you have any doubt that art can tell a story just ask a toddler to tell you about what they are drawing, you will get an earful.
Just because the artist or designer has grown up doesn’t mean that they aren’t still telling stories, in fact the stories can be deeper and more moving than you could ever imagine. This is true even in the graphic design world, or even the world of web design where the story is often used to inform. That logo is telling you the story of its company, even if it is just less than an inch wide when you see it. It is a snippet, a prologue, the taste of the story that draws you in and gets you hooked till you can’t put the book down.
If the logo is the prologue then the website is the whole novel. Any novelist can tell you that writing one can take a lot of time and even more thought. With whole chapters written that are cut out and put in a drawer never to be seen again, or in this case whole design ideas that are just thrown out because they weren’t quite right yet. We have to tell you all there is to know about the company. Yes, since it is a website there will be text doing some of that, but if that text was on a white page with no design whatsoever you would walk away with a very different story. A blander one, one without a true feel for the company and what they value.
The colors, the shapes, the typefaces, even the location on the page, helps you see the story, helps you understand the company. We associate colors with feelings and emotions, the colors we choose are to tell you a story about the feel of the company, what they value, and how they feel about what they do. Shapes can make bigger pictures, can help direct where you look and give you direction, telling you what is most important. The typefaces we choose are to give you a context for what type of company this is, and what they are trying to tell you. A thin sans serif can tell you this is a high end, modern company; a traditional serif font can show you that they care about tradition, and old school values. Where things are placed shows you what is most important for you to know and what the company feels is important to them.
All of these elements are graphic in nature yet they tell a very wordy story. Here at The Old State we want to tell your story. A story that can inform your clients about the company, tell them about your inspirations, and perhaps inspire them to use your services.
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Client Spotlight - Salt Insure
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Top Best Practices for UX Design to Consider in 2019
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The Great Web Misconception
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The Mystery Of Web Design
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The New and Improved MacBook Pro
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Thanks For Noticing
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Please Dont Let Us
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Something Smells Fishy
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The Old States Newest Addtion
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What I Learned From My Mustache
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A Taste Stampede At Cowboy Chow
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Wake Boarding With Mr. Woly
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Gamers Get Ready For A Revolution
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TOS Invades The Sunshine State
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DMN Features Our New Old Home
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TOS in Print
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Loretta Lynn and Me, Living Lengend
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TOS Event Photos, Photos on Flicker
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The Old State Event Recap
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Letterpressed Invites
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FD Luxe Magazine, Event Feature
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Irelands First Birthday, poo, pool, fun
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Woodall Rodgers Park, Website Planning
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Horse Of A Different Color Scheme
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Saul Kicks Bass
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Website Launch Centre
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How Can You Not Take This Guys Advice
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Evolution of a Logo
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Linkers Beware Good vs. Bad
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Shepard Fairey In Boston
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A Little Local Flavor
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New Website Launch For The Park Dallas
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Screen Print Madness
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Luis Nieto "Perversionist" Artist
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Our New Site and Updated Blog
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The Avett Brothers Live At Granada Theater
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TOS Video Interview
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Designer Profile Milton Glaser
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Badass Blog
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A Behanding In Spokane
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Blogs, Blogs, Blogs
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"Soup Won't Be Computerized"...Or Will It
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Phoenix Live at the Tabernacle
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Ridiculously Honest Television Commercial
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Jessica Hische Rocks The Alphabet
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Graphic Design Geek Overload
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Hipstamatic...It's Like Magic
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PaperCity July Edition
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The Old State Event 2010
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Unveiling of the New TCU Maps Website
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PaperCity August Edition
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PaperCity September Edition
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PaperCity October Edition
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PaperCity November Edition
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PaperCity December Edition
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PaperCity March Edition
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Where There's a Web There's a Way with The Old State
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Art of Generosity Art Party a Big Success at The Old State
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Let's Talk About Michelle Nussbaumer At Ceylon Et Cie
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Brand New PaperCity Magazine Issue On Stands
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A New NorthParkCenter.com is Coming for 2011 From The Old State
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Allan Knight and Associates Showroom is Fine Design Heaven
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Clotheshorse Anonymous a Fashion Must Visit
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Let's Take a Walk Through the World's Most Unusual Architecture
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William Noble Rare Jewels Redefines Timeless Elegance
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The Talent of Jan Showers Shines Through in Her Book Glamorous Rooms
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The Warwick Melrose Hotel in Dallas is Sick
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Heather Wiese Alexander of Nest Dallas and Bell' Invito
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Take a Look at the World's Most Valuable Watch
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Stunning Showstoppers From Laura Lee Clark Interior Design
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Art Nouveau and Art Deco Will Never Go Out of Style
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Take a Tour Through the World's Coolest Abandoned Castles
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The Top 10 Most Expensive Paintings Ever Sold
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Magical Night at Allan Knight
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New Easy To Navigate Danco.com
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Gregory's Shoes is Amazing
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Taste the Sanani Coffee Difference
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Why JanShowers.com is One of Our Most Popular Sites
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A Successful Blog Covering Bonsai Trees
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Mixing the past and present for powerful results online
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Dragon Street Best Fine Art Treasure Hunt Anywhere
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Top 10 Picks for Rarest and Finest Vintage Cars
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Advanced Facial Plastic Enjoys Best Reputation in Dallas
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A Whale of a True Story
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Marquee Grill is a Culinary and Art Deco Masterpiece
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Smink on Dragon Street a Thrilling Modern Design Treasure Hunt
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Amazing Party at Amazing Gregory's Shoes in NorthPark Center
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Michelle Nussbaumer at Ceylon et Cie is a Dallas Gem
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The Nasher Sculpture Center is a Cultural Masterpiece
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Steve Jobs...A Remarkable Life Well Lived
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V-Spa at Hilton Anatole is Heaven on Earth
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Interior Designer Laura Hunt's Talent Shines
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TOS Fair Day 2011
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The Good News is That We Have Good News
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We hope your holiday is picture perfect
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A Tour of Some of the Most Beautiful Places on Earth
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Jean Paul Gaultier Show at Dallas Museum of Art
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Saint Ann Restaurant is a "must visit often" Dallas destination
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Kyle Hobratschk's Furniture and Etchings
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New CeylonetCie.com is Launched
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Great Design is Timeless
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Fasten your seatbelt for some brand new launches
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Allan-Knight.com arrives with high style and elegant functionality
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It's all about the content
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Change the rules, dare to be different
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It's all in the details
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Dallas Top Interior Designers and Showrooms
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Best Design...Past and Present
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Right On The Mark
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EatZi's in Dallas a Culinary Masterpiece
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And the winner from High Point Market is
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Genius Print Ads
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Never underestimate the power of a great Blog
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Blue Print in Dallas is Amazing
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Forty Five Ten is...well...a Ten
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New Jonathan Adler Store in Dallas is Amazing
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What Makes A Logo Great
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The Problem of a Locked Door
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Shapiro Diamonds - Dallas’ Elite Wholesale Diamond Provider
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Welcome to The Statement
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High Time for Face Time
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Perfect Pitch
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Introducing Governor.io
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A Picture's Worth
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New Website Launch: Meso Maya
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The Importance of Leveraging Creative in the Modern Marketplace
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Client Spotlight - Jan Showers
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Client Spotlight - Jan Showers
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Client Spotlight - Allan Knight
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Client Spotlight - Dallas Arboretum
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Client Spotlight - Dallas County Community College District STEM Insight
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Client Spotlight - Big Box Catering
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