Let's stop the lightning speed with which technology changes for a minute and talk about where it's has been and where it's going. In the beginning we all thought it was too much too fast. But now we can't imagine our lives without email, texting, social websites, twitter, google search, etc. But all these things have ultimately enriched our lives exponentially, and all are so user friendly and important for business now. Remember when you had to go to the library to find out a factoid? Ouch. Thank you google! So all in all life has become fuller, easier, our horizons have been greatly expanded in the last 20 years. And we have found that all these tools can be infinitely profitable for our brands, if used right. At The Old State, through experience we've found out how to make them all work seamlessly for the good of the cause! Shine worldwide brand, shine!
Something Ventured, Something Gained
We've always said that good things come to those who DON'T wait. And we mean it. We advise our clients to stop their angst over new ways of doing things online and have fun with it. Roll with it. Your only choice is to keep up or get left behind. And enjoy it! At The Old State, we've seen time and again clients who've tiptoed into change reluctantly and then decide to start running in with gusto once they see immediate results. You'll be a convert too once you see your bottom line crawl up from the bottom to the top. You really can make up for lost revenue from brick and mortar through doing things better online. But it doesn't happen by itself. You have to be proactive, you have to embrace change, you have to always keep your childlike enthusiasm for all things new. Some of the most successful entrepreneurs in the world count as their most valued asset their ability to see things through fresh eyes throughout their entire lives. So call us childish in our enthusiasm if you wish, we take it as a compliment.
Mirror Mirror on the Wall
OK, just what is the fairest brand of them all? That's a loaded question, and we can't name just one. We certainly love Apple, as they clearly have embraced "Something Ventured, Something Gained" mentioned above. In spite of a few missteps of late, they have changed our culture and the way we do things. But we're also very bullish on some brands right here in Texas. We love NorthPark Center, which happens to be our client. We love them because since the 60's they've been able to remain fresh and new and current. Our Mom's and Mom's Moms loved going to NorthPark, and now so do we. It's still that place where you arrive and go "ahhh, now this is an escape". That's hard to do, but they've done it. No detail is too small for NorthPark, and it's what keeps us coming back for more. We also love our favorite partner PaperCity Magazine, because it's been able to capture that similar escape feeling. Admit it, as soon as you see a new issue you beeline it to your favorite coffee shop and look at every picture and read every word. So all in all with branding it's still about the quality experience for the customer. Build it and they will come.
"Google Me"
Your brand is awesome, your products are fantastic, your heart and soul have been put into every little detail...and it shows. But your sales are lackluster? Yes, some of this can be blamed on the economy. But that excuse is getting old and outdated. If you're not well-positioned in google and other searches, then it's your fault. You can do something about it. A website is your 24 hour a day, 7 day a week, worldwide employee....make sure she shines. Treat her well and she'll beat the sales quota of a cast of thousands. But that includes being proactive with your Search Engine Optimization. At The Old State, this is one of our specialties. We leave nothing to chance. Google does not work by emotion, it works by mathmatics. So we implement an Alpha Strategy that ensures you come up near the top in generic key word searches. So don't let your hard work and brilliant product line or service languish simply because you're not coming up in front of the right number of eyes online. Take action, and make the world beat a path to your door!
Crush 2019 Goals with Marketing Automation
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Creating a Marketing Strategy by Channel
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Client Spotlight - Salt Insure
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Top Best Practices for UX Design to Consider in 2019
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Creating a World-Class User Experience for B&Y Charters
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The Great Web Misconception
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The Mystery Of Web Design
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The New and Improved MacBook Pro
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Thanks For Noticing
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Please Dont Let Us
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Something Smells Fishy
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The Old States Newest Addtion
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What I Learned From My Mustache
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A Taste Stampede At Cowboy Chow
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Wake Boarding With Mr. Woly
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Gamers Get Ready For A Revolution
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TOS Invades The Sunshine State
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Designing A Usable Website
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DMN Features Our New Old Home
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TOS in Print
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Loretta Lynn and Me, Living Lengend
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TOS Event Photos, Photos on Flicker
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The Old State Event Recap
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Letterpressed Invites
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FD Luxe Magazine, Event Feature
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Irelands First Birthday, poo, pool, fun
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Woodall Rodgers Park, Website Planning
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Horse Of A Different Color Scheme
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Saul Kicks Bass
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How To Recession Proof Your Business
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Website Launch Centre
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How Can You Not Take This Guys Advice
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Evolution of a Logo
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Linkers Beware Good vs. Bad
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Shepard Fairey In Boston
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A Little Local Flavor
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New Website Launch For The Park Dallas
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Screen Print Madness
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Luis Nieto "Perversionist" Artist
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Our New Site and Updated Blog
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The Avett Brothers Live At Granada Theater
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TOS Video Interview
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Designer Profile Milton Glaser
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Badass Blog
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A Behanding In Spokane
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Blogs, Blogs, Blogs
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"Soup Won't Be Computerized"...Or Will It
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Phoenix Live at the Tabernacle
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Ridiculously Honest Television Commercial
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Jessica Hische Rocks The Alphabet
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Graphic Design Geek Overload
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Hipstamatic...It's Like Magic
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PaperCity July Edition
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The Old State Event 2010
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Unveiling of the New TCU Maps Website
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PaperCity August Edition
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PaperCity September Edition
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PaperCity October Edition
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PaperCity November Edition
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PaperCity December Edition
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PaperCity March Edition
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Where There's a Web There's a Way with The Old State
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Art of Generosity Art Party a Big Success at The Old State
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Let's Talk About Michelle Nussbaumer At Ceylon Et Cie
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Brand New PaperCity Magazine Issue On Stands
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A New NorthParkCenter.com is Coming for 2011 From The Old State
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Allan Knight and Associates Showroom is Fine Design Heaven
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Clotheshorse Anonymous a Fashion Must Visit
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Let's Take a Walk Through the World's Most Unusual Architecture
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William Noble Rare Jewels Redefines Timeless Elegance
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The Talent of Jan Showers Shines Through in Her Book Glamorous Rooms
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The Warwick Melrose Hotel in Dallas is Sick
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Heather Wiese Alexander of Nest Dallas and Bell' Invito
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Take a Look at the World's Most Valuable Watch
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Stunning Showstoppers From Laura Lee Clark Interior Design
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Art Nouveau and Art Deco Will Never Go Out of Style
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Take a Tour Through the World's Coolest Abandoned Castles
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The Top 10 Most Expensive Paintings Ever Sold
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Magical Night at Allan Knight
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New Easy To Navigate Danco.com
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Gregory's Shoes is Amazing
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Taste the Sanani Coffee Difference
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Why JanShowers.com is One of Our Most Popular Sites
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A Successful Blog Covering Bonsai Trees
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Mixing the past and present for powerful results online
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Dragon Street Best Fine Art Treasure Hunt Anywhere
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Top 10 Picks for Rarest and Finest Vintage Cars
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Advanced Facial Plastic Enjoys Best Reputation in Dallas
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A Whale of a True Story
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Marquee Grill is a Culinary and Art Deco Masterpiece
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Smink on Dragon Street a Thrilling Modern Design Treasure Hunt
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Amazing Party at Amazing Gregory's Shoes in NorthPark Center
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Michelle Nussbaumer at Ceylon et Cie is a Dallas Gem
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The Nasher Sculpture Center is a Cultural Masterpiece
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Steve Jobs...A Remarkable Life Well Lived
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V-Spa at Hilton Anatole is Heaven on Earth
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Interior Designer Laura Hunt's Talent Shines
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TOS Fair Day 2011
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The Good News is That We Have Good News
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We hope your holiday is picture perfect
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A Tour of Some of the Most Beautiful Places on Earth
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Jean Paul Gaultier Show at Dallas Museum of Art
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Saint Ann Restaurant is a "must visit often" Dallas destination
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Kyle Hobratschk's Furniture and Etchings
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New CeylonetCie.com is Launched
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Great Design is Timeless
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Fasten your seatbelt for some brand new launches
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Allan-Knight.com arrives with high style and elegant functionality
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It's all about the content
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Change the rules, dare to be different
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It's all in the details
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Dallas Top Interior Designers and Showrooms
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Best Design...Past and Present
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Right On The Mark
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EatZi's in Dallas a Culinary Masterpiece
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And the winner from High Point Market is
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Genius Print Ads
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Never underestimate the power of a great Blog
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Blue Print in Dallas is Amazing
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Forty Five Ten is...well...a Ten
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New Jonathan Adler Store in Dallas is Amazing
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What Makes A Logo Great
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The Problem of a Locked Door
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Shapiro Diamonds - Dallas’ Elite Wholesale Diamond Provider
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Welcome to The Statement
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High Time for Face Time
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Perfect Pitch
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Introducing Governor.io
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A Picture's Worth
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New Website Launch: Meso Maya
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The Importance of Leveraging Creative in the Modern Marketplace
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Client Spotlight - Jan Showers
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Client Spotlight - Jan Showers
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Client Spotlight - Allan Knight
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Client Spotlight - Dallas Arboretum
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Client Spotlight - Dallas County Community College District STEM Insight
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Client Spotlight - Big Box Catering
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