Yes, a logo is a very unusual thing, that you should know for sure. At first glance it appears simple, stylized, unique, eye-catching. It is a stripped down thing, that can be certain too. But make no mistake, it is a powerfully important thing. It can capture the absolute essence of who you are, what you represent, how the world views your products. It is one of your windows to the world, and it's what can set you apart from competitors in monumental ways. Can you say "Nike Logo?" The impact that simple logo has had on sporting gear sales is mind blowing. You get the idea. So don't let your logo be an afterthought, don't let it be what we call a "Loco Logo"....that being one that contains no forethought or planning or makes absolutely no sense to your customer. Ultimately the logo needs to build your business. And also remember that old logos can be reinvented. Don't feel locked into your current one if it's not doing the job. Walmart just changed their logo, for example, and they are the biggest company on earth! So to change it can be a very positive process. Customers sometimes make their buying decision within the first 30 seconds of viewing your products or services, and we can guarantee you they look at your logo in that first 30 seconds. So make it shine! Call us if you need help if you're the current owner of a "Loco Logo"....and don't worry, it's OK.
The Wild Wild Web
Yes, the Internet is something, isn't it? It has gone through many incarnations in a relatively short period of time. The Dot Com boom imploded everything into oblivion. But ultimately the early prophets were right, the Internet WOULD become an amazing tool and not a toy. The Dot Com boom was really just an implosion of bad timing and too fast too soon. It all happened too early in the web's evolution. Now we know what we're doing, and we can use the Internet in absolutely amazing ways. Websites, powerful graphics, SEO, eCommerce, bells and whistles extraordinaire that aren't just there to be fancy...they're there to build sales! It is the Wild Wild Web, but it's also the much more refined Web as powerful marketing tool. So don't fret over the breakneck speed with which everything changes. Embrace it. Associate yourself with a firm which helps you stay up-to-date on a regular basis, as it occurs in real time. Be proactive and garner the power of the Internet to make up for lost sales from your brick and mortar operations. And then sit back and enjoy the benefits. Making money worldwide 24 hours a day, 365 days a year and even while you sleep will never be overrated. This we know for sure.
InterNot
OK, we're not here to punish or guilt trip you about all the things you've done wrong on the Internet for your business. If you're one of those who does everything right, then good for you. Our hat is off to ya. But we are here to enlighten those who are like that guy on the dance floor who makes all the wrong moves. You know that guy. But don't be embarrassed if you are that guy who's done everything wrong online, because it's common. And it's easily fixed and reinvented. And by mistakes I'm talking about throwing any old website up just to have one, not having a sound Search Engine Optimization strategy, showing graphics that look like they're from 1984, having a site that's difficult to navigate or requires a Master's Degree in Confusion just to figure out where to buy something or ask a question. Because guess what?? All this hurts you in astounding ways. The Internet is your window to the world, your world stage, and can be your oyster. But not if you're using it as an afterthought. Use it as your most powerful tool, and your most productive employee who works around the clock and around the world with no sick days!
SEO: See Everyone Order
Search Engine Optimization is the buzz phrase of the moment, that's for sure. But it's here to stay. Why? Because it works. For those who have had their head in the sand, SEO is the powerful strategy whereby certain mathematical formulas are implemented which will profoundly improve your search results on Google, Yahoo and other search engines. Put simply, those who know what they're doing implement an alpha strategy so that your business comes up at the top of the list in organic key word searches related to your business. So don't let this buzz phrase pass you by. Do something about it. Sign up with someone who knows how to get you real results, and fast. If you're John Doe and I enter John Doe in the Google search window and you don't come up? Then that is ultimately your fault. And it's well within your power to be the go-to guy in those searches. And that's very powerful for sales no matter what you're selling! So just think of SEO now as standing for See Everyone Order!
Crush 2019 Goals with Marketing Automation
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Creating a Marketing Strategy by Channel
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Client Spotlight - Salt Insure
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Top Best Practices for UX Design to Consider in 2019
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Creating a World-Class User Experience for B&Y Charters
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The Great Web Misconception
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The Mystery Of Web Design
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The New and Improved MacBook Pro
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Thanks For Noticing
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Please Dont Let Us
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Something Smells Fishy
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The Old States Newest Addtion
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What I Learned From My Mustache
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A Taste Stampede At Cowboy Chow
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Wake Boarding With Mr. Woly
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Gamers Get Ready For A Revolution
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TOS Invades The Sunshine State
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Designing A Usable Website
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DMN Features Our New Old Home
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TOS in Print
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Loretta Lynn and Me, Living Lengend
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TOS Event Photos, Photos on Flicker
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The Old State Event Recap
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Letterpressed Invites
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FD Luxe Magazine, Event Feature
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Irelands First Birthday, poo, pool, fun
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Woodall Rodgers Park, Website Planning
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Horse Of A Different Color Scheme
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Saul Kicks Bass
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How To Recession Proof Your Business
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Website Launch Centre
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How Can You Not Take This Guys Advice
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Evolution of a Logo
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Linkers Beware Good vs. Bad
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Shepard Fairey In Boston
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A Little Local Flavor
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New Website Launch For The Park Dallas
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Screen Print Madness
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Luis Nieto "Perversionist" Artist
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Our New Site and Updated Blog
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The Avett Brothers Live At Granada Theater
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TOS Video Interview
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Designer Profile Milton Glaser
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Badass Blog
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A Behanding In Spokane
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Blogs, Blogs, Blogs
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"Soup Won't Be Computerized"...Or Will It
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Phoenix Live at the Tabernacle
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Ridiculously Honest Television Commercial
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Jessica Hische Rocks The Alphabet
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Graphic Design Geek Overload
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Hipstamatic...It's Like Magic
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PaperCity July Edition
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The Old State Event 2010
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Unveiling of the New TCU Maps Website
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PaperCity August Edition
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PaperCity September Edition
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PaperCity October Edition
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PaperCity November Edition
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PaperCity December Edition
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PaperCity March Edition
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Where There's a Web There's a Way with The Old State
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Art of Generosity Art Party a Big Success at The Old State
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Let's Talk About Michelle Nussbaumer At Ceylon Et Cie
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Brand New PaperCity Magazine Issue On Stands
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A New NorthParkCenter.com is Coming for 2011 From The Old State
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Allan Knight and Associates Showroom is Fine Design Heaven
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Clotheshorse Anonymous a Fashion Must Visit
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Let's Take a Walk Through the World's Most Unusual Architecture
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William Noble Rare Jewels Redefines Timeless Elegance
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The Talent of Jan Showers Shines Through in Her Book Glamorous Rooms
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The Warwick Melrose Hotel in Dallas is Sick
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Heather Wiese Alexander of Nest Dallas and Bell' Invito
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Take a Look at the World's Most Valuable Watch
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Stunning Showstoppers From Laura Lee Clark Interior Design
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Art Nouveau and Art Deco Will Never Go Out of Style
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Take a Tour Through the World's Coolest Abandoned Castles
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The Top 10 Most Expensive Paintings Ever Sold
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Magical Night at Allan Knight
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New Easy To Navigate Danco.com
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Gregory's Shoes is Amazing
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Taste the Sanani Coffee Difference
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Why JanShowers.com is One of Our Most Popular Sites
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A Successful Blog Covering Bonsai Trees
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Mixing the past and present for powerful results online
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Dragon Street Best Fine Art Treasure Hunt Anywhere
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Top 10 Picks for Rarest and Finest Vintage Cars
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Advanced Facial Plastic Enjoys Best Reputation in Dallas
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A Whale of a True Story
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Marquee Grill is a Culinary and Art Deco Masterpiece
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Smink on Dragon Street a Thrilling Modern Design Treasure Hunt
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Amazing Party at Amazing Gregory's Shoes in NorthPark Center
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Michelle Nussbaumer at Ceylon et Cie is a Dallas Gem
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The Nasher Sculpture Center is a Cultural Masterpiece
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Steve Jobs...A Remarkable Life Well Lived
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V-Spa at Hilton Anatole is Heaven on Earth
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Interior Designer Laura Hunt's Talent Shines
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TOS Fair Day 2011
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The Good News is That We Have Good News
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We hope your holiday is picture perfect
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A Tour of Some of the Most Beautiful Places on Earth
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Jean Paul Gaultier Show at Dallas Museum of Art
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Saint Ann Restaurant is a "must visit often" Dallas destination
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Kyle Hobratschk's Furniture and Etchings
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New CeylonetCie.com is Launched
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Great Design is Timeless
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Fasten your seatbelt for some brand new launches
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Allan-Knight.com arrives with high style and elegant functionality
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It's all about the content
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Change the rules, dare to be different
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It's all in the details
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Dallas Top Interior Designers and Showrooms
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Best Design...Past and Present
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Right On The Mark
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EatZi's in Dallas a Culinary Masterpiece
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And the winner from High Point Market is
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Genius Print Ads
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Never underestimate the power of a great Blog
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Blue Print in Dallas is Amazing
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Forty Five Ten is...well...a Ten
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New Jonathan Adler Store in Dallas is Amazing
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What Makes A Logo Great
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The Problem of a Locked Door
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Shapiro Diamonds - Dallas’ Elite Wholesale Diamond Provider
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Welcome to The Statement
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High Time for Face Time
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Perfect Pitch
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Introducing Governor.io
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A Picture's Worth
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New Website Launch: Meso Maya
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The Importance of Leveraging Creative in the Modern Marketplace
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Client Spotlight - Jan Showers
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Client Spotlight - Jan Showers
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Client Spotlight - Allan Knight
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Client Spotlight - Dallas Arboretum
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Client Spotlight - Dallas County Community College District STEM Insight
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Client Spotlight - Big Box Catering
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